Marketing Analytics Studio

MAS is a collection of analytics and predictive web applications for marketing and media sciences developed by Sapience Consultancy. The studio consist of four main tools: Mix: is an interactive MMM application. With few clicks, users can perform extensive MMM exercises, hence reducing processing effort and time. The tool features advanced transformation functions especially thoseContinue reading “Marketing Analytics Studio”

Maximum – Marketing Mix Modeling APP

Maximum is an analytics and predictive web application designed for marketing mix modeling and media science. The tool is user-friendly, fast, interactive and response reactive. With a few clicks, analysts may perform extensive marketing mix modeling exercises, hence reducing processing time and manual work. The tool contains an auto-modeler, simulation, optimizer, and AB testing.

What it takes to be a Data Scientist?

It is an exciting time to become a data scientist; because data is growing exponentially and is becoming the most significant assets of companies today. Data science is one of the hottest careers in the twenty-first century! Data scientists are usually solvers of complicated business problems; they do so by playing around with data toContinue reading “What it takes to be a Data Scientist?”