What it takes to be a Data Scientist?

It is an exciting time to become a data scientist; because data is growing exponentially and is becoming the most significant assets of companies today. Data science is one of the hottest careers in the twenty-first century! Data scientists are usually solvers of complicated business problems; they do so by playing around with data toContinue reading “What it takes to be a Data Scientist?”

Data and Data Visualization

Concepts of data visualization: Data visualization brings data from computers to life. It provides a graphical representation by bringing shapes and colors to display quantified information, hence aiding humans in perceiving and understanding data to make informed business decisions. With data visualization, people can delve into a wealth of information, discover patterns and keep trackContinue reading “Data and Data Visualization”

Market Basket Analysis and Association Rules

“IF  … THEN …” is a conditional statement that is broadly used in programming languages. The same idea is also used in analyzing purchase behavior and finding patterns. Which is based on the theory that if you buy a certain group of items it is more (or less) likely to buy another group of items.