True multi channel intelligence solution for retailers: “Seeketing Nodes”

Customers today demand a consistent and personalized purchase experience across all channels: physical, web, and mobile. In this new multichannel environment, retailers are faced with the difficulty to access the shopping experience that occurs in online channels. Sapience Consultancy partners with Seeketing to bring to the Middle East an offline consumer behavior integrated with the useContinue reading “True multi channel intelligence solution for retailers: “Seeketing Nodes””

Market Basket Analysis and Association Rules

“IF  … THEN …” is a conditional statement that is broadly used in programming languages. The same idea is also used in analyzing purchase behavior and finding patterns. Which is based on the theory that if you buy a certain group of items it is more (or less) likely to buy another group of items.