Market Basket Analysis and Association Rules

“IF  … THEN …” is a conditional statement that is broadly used in programming languages. The same idea is also used in analyzing purchase behavior and finding patterns. Which is based on the theory that if you buy a certain group of items it is more (or less) likely to buy another group of items.

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Judging In The Mena Effies Awards

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Judging in the Mena Effies Award

Speaking in the Arab Luxury World

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Speaking at the Arab Luxury World
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