The Beauty of Mathematics in Marketing Mix Modeling


The most controversial subject during school which caused hatred or passion is Mathematics. But Math is about truth regardless of your opinion; it is true that when you group 5 of something with another 5 of that something you will get 10 of that something, everyone agrees that this is true and there is no reason to inject any unreasonable argument to this fact. The only thing that you can argue about in math is that whether it is a feature of existence independent of us or if it is a feature of our human mind. In both cases math is very powerful and effective language to explain things around us.Continue reading “The Beauty of Mathematics in Marketing Mix Modeling”

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