Marketing Analytics Studio

MAS is a collection of analytics and predictive web applications for marketing and media sciences developed by Sapience Consultancy. The studio consist of four main tools: Mix: is an interactive MMM application. With few clicks, users can perform extensive MMM exercises, hence reducing processing effort and time. The tool features advanced transformation functions especially thoseContinue reading “Marketing Analytics Studio”

What it takes to be a Data Scientist?

It is an exciting time to become a data scientist; because data is growing exponentially and is becoming the most significant assets of companies today. Data science is one of the hottest careers in the twenty-first century! Data scientists are usually solvers of complicated business problems; they do so by playing around with data toContinue reading “What it takes to be a Data Scientist?”

Market Basket Analysis and Association Rules

“IF  … THEN …” is a conditional statement that is broadly used in programming languages. The same idea is also used in analyzing purchase behavior and finding patterns. Which is based on the theory that if you buy a certain group of items it is more (or less) likely to buy another group of items.