Marketing Analytics Studio

MAS is a collection of analytics and predictive web applications for marketing and media sciences developed by Sapience Consultancy. The studio consist of four main tools: Mix: is an interactive MMM application. With few clicks, users can perform extensive MMM exercises, hence reducing processing effort and time. The tool features advanced transformation functions especially thoseContinue reading “Marketing Analytics Studio”

Data and Data Visualization

Concepts of data visualization: Data visualization brings data from computers to life. It provides a graphical representation by bringing shapes and colors to display quantified information, hence aiding humans in perceiving and understanding data to make informed business decisions. With data visualization, people can delve into a wealth of information, discover patterns and keep trackContinue reading “Data and Data Visualization”